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  • Are you tired of the headaches associated with Insurance/Medicare billing and regulation?
  • Want to spend more time with each patient, less time on paperwork, and treat them the way You feel is best?
  • Are you concerned about the ongoing decline in reimbursements for your services?

A “yes” to any of these questions means you are in the right place. This site will be continually fed with information on how to create a cash-based practice and/or add private-pay services in order to remedy the above-mentioned challenges. For a FREE eBook on Cash-Based PT & Medicare, and other useful information not on this site, drop your email to the right and click “Send It Now.”

Next, scroll down and enjoy.

This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That’s right, most of his patients pay $100-$150/visit out-of-pocket at his clinics, even though they would pay $0 to go to his competition.

UK-based cash-based practice Continue reading “CBP 37: PART 2 – Booked and Charging $150 When His Competitors Charge $0 – Direct Response Marketing for PT Practices with Paul Gough” »

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CBP 36: PART 1 – Booked and Charging $150 When His Competitors Charge $0 – Direct Response Marketing for PT Practices with Paul Gough

August 13, 2015
UK-based cash-practice owner

The marketing tips, techniques, and mindset presented in this episode are absolute gold. I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone [...]

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CBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT

July 16, 2015
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At the time of this recording, the podcast just passed the 50,000 download mark! Thank you to all who have helped me reach this milestone. Today’s episode is a Q&A session in which I answer recorded questions from listeners like you.

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CBP 34: Successfully Starting a Cash Practice … TWICE – Interview with Carrie Jose DPT

June 18, 2015
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This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started Two cash-based practices from scratch. Not bad! We cover [...]

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CBP 33: Fully Booked Cash Practice One Month After Opening – interview with Tracy Sher MPT, CSCS

June 4, 2015

This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy to market” her practice. This interview covers a wide variety of topics that are applicable to anyone interested in [...]

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CBP 32: A Booming Cash-Based NEURO practice – interview with Julie Hershberg PT, DPT, NCS

May 21, 2015
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If you’ve ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-therapist Neuro outpatient practice that is completely out of network with all payors except Medicare. Along with their skilled PT offerings, they also offer Occupational Therapy and a number of [...]

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CBP 31: How to Start a Cash Practice inside a Gym – A-Z with Danny Matta DPT, OCS, CSCS

May 7, 2015
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Today I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based [...]

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CBP 30: Q&A: Cash Based Medicare Models, Utilizing Fear, and Vital Startup Marketing

April 23, 2015

I’m happy to finally publish the first Q&A episode that utilizes actual audio recordings of questions from you … my audience and colleagues.

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CBP 29: The Success Secrets of a Booming Cash Practice Partnership – interview with Meredith Soelberg and Brooke Mitchell

April 9, 2015
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Get out your notepad cause this episode has an incredible amount of useful insights and lessons from Meredith Soelberg PT, DPT, MBA and Brooke Mitchell PT, DPT, co-owners of Elevate PT & Fitness. Their practice is 100% cash-based, has multiple personal trainers and ancillary services, and they just hired a staff PT to join them. [...]

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CBP 28: Building a Pilates Business Alongside a Private PT Practice – Interview with Stephen Dunn, PT

March 26, 2015
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I’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient like I do. How [...]

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CBP 27: Cash-Based Success in a Small Community – Interview with Brenda Shelton PT, CMP

March 12, 2015
Thumbnail image for CBP 27: Cash-Based Success in a Small Community – Interview with Brenda Shelton PT, CMP

Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today’s interviewee, Brenda Shelton PT, is a great example why that’s just not true. She is one of a growing number of successful out-of-network clinics in smaller communities and rural areas, and discusses how referral [...]

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More Advice for PT Students – my interview with the PPS Student Interest Group

March 2, 2015
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Though the interview below was primarily aimed at students, there are still a few nuggets for those already practicing and looking at starting their own private practice, as well as some of my own story that you may not have heard yet. If you have any follow-up questions, please drop them in the comments section below. [...]

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