Fellow Physical Therapists:

  • Are you tired of the headaches associated with Insurance/Medicare billing and regulation?
  • Want to spend more time with each patient, less time on paperwork, and treat them the way You feel is best?
  • Are you concerned about the ongoing decline in reimbursements for your services?

A “yes” to any of these questions means you are in the right place. This site will be continually fed with information on how to create a Cash Practice and/or add cash-pay services in order to remedy the above-mentioned challenges. For free eBook excerpts and other useful information not on this site, drop your email to the right and click “GO”. Now scroll down and enjoy. Please don’t hesitate to contact me if you have any questions.

How to Convert Visitors into Patients with your Website’s ABOUT Page

The About page of a Physical Therapy website should 1st convey that your clinic can solve the visitor’s pain/injury

The About Us page of any service-oriented website will be one of the most viewed of all the website’s pages; if not the most viewed. In a world where the vast majority of people do online searches and visit a company’s website before deciding to do business with them, it is critical  that your site converts visitors into patients; and the About page, with all its traffic, is a key place to do exactly that.

I’m going to start by pointing out a very common mistake that many practice owners make on this highly viewed portion of their website: they think that the About page is simply the story of their the practice and the details ‘about’ them and their clinic/staff.  Continue reading “How to Convert Visitors into Patients with your Website’s ABOUT Page” »

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Discharge Marketing – Are You Capitalizing on this Precious Opportunity?

April 26, 2012
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When you discharge a patient, I hope you don’t say, “We really appreciate your business!” and leave it at that. I have a simple ‘last visit & follow-up system’ that I use to encourage word-of-mouth referrals and positive online reviews. It’s quite simple and will be easy for you to implement as well. I’d like [...]

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What the Facebook Timeline Theme means for your Clinic’s Facebook Page (and how to Capitalize on it)

April 12, 2012
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If you already had a Facebook Business page, then you probably noticed that it automatically converted to the “Timeline” theme at the end of March. I knew this change was coming but was too busy to really educate myself on what the change meant for my clinic’s page and of course for my readers as well. [...]

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A Common Concern for those Considering a Private Pay PT Practice

March 29, 2012
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If you haven’t already used it, there is a fantastic Linked In group for Private PT Practice Owners that has a ton of great information and interaction. It was started by Nitin Choda PT, who many of you may have already heard of and learned from. If you haven’t, I encourage you to visit his [...]

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A Free Marketing Technique That Helped Get My Cash Practice Going Strong

March 15, 2012
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When my private-pay PT practice was just a couple weeks old, the few patients I was seeing each week were not enough to pay the bills. I did not take a loan nor did I have much savings to cover a long-term lack of profitability. I had to act fast to fill my schedule and [...]

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Physio Connection – a new Social Media Platform for Physical Therapists

March 1, 2012
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Though Facebook and other social media platforms have been around for years, the Physical Therapy world just now really seems to be catching on to the trend in terms of interacting and sharing information in large numbers. There are some great forums and Linked In groups out there but not many sites that successfully give [...]

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I’m Not Saying it’s Easy

February 16, 2012
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I recently attended the Northeast Seminars con ed course taught by Brian Mulligan and Kevin Wilk themselves. It was awesome. I definitely plan to take more Mulligan courses because the techniques make such immediate substantial changes for patients. I’ve stated in my eBook and on this site that a huge part of my success in [...]

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Find Out What your Website Needs and How it Compares to your Competitors’ Websites

February 2, 2012
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I recently came across this fantastic free resource and wanted to share it with all of you. http://marketing.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website addresses of two of your competitors and see how your site stacks up [...]

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Interview of Private Pay PT Practice Owner Ann Wendel PT, ATC, CMTPT

January 19, 2012
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I’m really excited to publish this interview of fellow Private Pay PT practice owner, Ann Wendel PT, ATC, CMTPT of Prana Physical Therapy. She took the time to give really in-depth answers to some of the most common questions I’m asked by PTs looking to start/convert to a Cash Physical Therapy practice.

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Take Advantage of Trends and Squeeze Every Drop From Your Marketing Efforts

January 5, 2012
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I don’t know about you all, but every January brings in at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. In an effort to: 1) add value to the relationship I have with my patients, 2) Capitalize on the yearly [...]

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Networking – A Key Component of Filling your Cash Practice – Part 2

December 21, 2011
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The last post covered my general approach to networking and the methods I use at networking events. No matter how good you are in networking situations, if you aren’t also good about consistently following up with the contacts you make, your overall efforts will be much less fruitful than they could have been. So what [...]

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Networking – A Key Component of Filling your Cash Practice – Part 1

December 8, 2011
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It’s been a few weeks since the last post about my new marketing plans, and I’ve been focusing on executing the first thing on my list of new marketing commitments: Networking. My efforts at networking events early after starting my cash practice played a big role in quickly filling my clinical schedule. Fortunately, I’m already [...]

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