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  • Are you tired of the headaches associated with Insurance/Medicare billing and regulation?
  • Want to spend more time with each patient, less time on paperwork, and treat them the way You feel is best?
  • Are you concerned about the ongoing decline in reimbursements for your services?

A “yes” to any of these questions means you are in the right place. This site will be continually fed with information on how to create a cash-based practice and/or add private-pay services in order to remedy the above-mentioned challenges. For a FREE eBook on Cash-Based PT & Medicare, and other useful information not on this site, drop your email to the right and click “Send It Now.”For a FREE eBook on Cash-Based PT & Medicare, and other useful information not on this site, drop your email below and click “Send It Now.”

Next, scroll down and enjoy.

Drop your Email Below to get your Free eBook Now





Sarah King DPT of Invigorate Physical Therapy first heard about the “cash-based business model” when she came across this podcast about 2 years ago. Just 6 months later she had started her cash practice … and was on a waiting list within a year and a half!

She knew next to nothing about marketing before she got started and is now using some of the most sophisticated marketing methods available to us. Though the insights and marketing wisdom gives is applicable to any type of practice, I should also note that Invigorate PT is a NEURO practice … a part of the field in which many doubt the private-pay model can work.

I have no doubt this episode will inspire and educate all those who listen.

Neuro-parkinson-cash-physical-therapy Continue reading “CBP 050: From Newbie to Successful Cash Practice in Less Than 2 Years – Interview with Sarah King DPT” »

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CBP 49: Mike Reinold – The First Two Years Of His Successful Cash-Pay Practice

July 21, 2016

For most people who make their way to this website, Mike Reinold needs no introduction. Over a number of years he has built up the biggest and most popular website on physical therapy and rehab, and two years ago he left his career as a PT in professional baseball to start his own cash-based PT [...]

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CBP 48: Break the PT Salary Ceiling by Starting Your Own Practice OR an ONLINE Business – Reverse Interview w/ Chad Prince PT

June 23, 2016
Chad Prince PT

This was the last of 3 ‘reverse interviews’ I did in which I was put on the hot seat and had to answer questions rather than ask them. And it was a fun one! Chad Prince has had a long career in Physical Therapy and this episode is essentially an interview for his new book: [...]

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CBP 47: Are Cash-Practices Scalable? Can They Go Big?

May 27, 2016
Today’s podcast guest is Gene Shirokobrod, PT and the focus of the show is on “Scalability”

This episode is another in a series of reverse interviews where my guest is asking me the questions. Today’s guest is Gene Shirokobrod, PT of updocmedia.com and the focus of the show is on “Scalability” … can a cash-based practice scale up to multiple clinicians and locations? The short answer is that “they already have!” [...]

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CBP 046: Started in network with 15 insurance companies… now he’s down to 2!

April 28, 2016
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This “reverse interview” episode is essentially a recording of a consulting call I did with a friend and colleague, Richard Symister, PT of Move Evolution PT in Brooklyn, NY. He is looking to ramp up his practice and hire a PT and more full-time admin as he continues to drop insurance contracts and move fully [...]

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The Automated Systems that Run his 4-Clinic Cash-Based Practice while he Travels the World Half of Each Year – Live In-Person Interview with Paul Gough

April 7, 2016

I recently had a special guest visit me in Austin and before we dove into all the fun things this city has to offer, we sat down and did a live interview on Periscope … which I of course recorded and now you can either watch the video below or listen to the audio recording [...]

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CBP 045: An Insurance-Based Practice with Loads of Cash-Based Revenue – interview with Al Moreau PT

March 31, 2016
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Ever wonder how you can add cash-based services to your private practice but don’t really want to drop insurance contracts? This episode is for you. Actually, this episode will be useful to any type of practice out there interested in a realm of cash-based services that relatively few practices have explored.

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Guiding a Physician on How to “Sell” His/Her Patients on Your Cash-Pay PT Services

March 29, 2016

I am the patient of an amazing manual therapist who winding down her private practice and introducing me to her referral sources, asking them to start sending me patients rather than her. (I know, pretty amazing!) Anyhow, an orthopedist replied to her email introduction with some common and very important questions and comments. Below I [...]

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If I could have done one thing differently in my practice, this would be it…

March 24, 2016

Things are going well with my new employee Ben but I’ve been feeling a lot of regret lately. Don’t worry, the regret has nothing to do with the choice I made in hiring Ben. He is freaking awesome! My regret has do with what I didn’t do over the past 6 years before hiring him. [...]

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How to Target and Develop NON-Physician Referral Sources

March 17, 2016
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Physicians are usually the primary source that physical therapists rely on for referrals.But they don’t have to be!With POPTS abounding and hospitals buying medical practices left and right, I think it’s crazy when a PT practice relies on physicians for the majority of it’s referrals. I joined PTTalker.com for a second time and shared some of the [...]

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CBP 44: PPS 2015 Highlights – Part 2 – 6 Marketing Geniuses Walk Into A Bar…

March 10, 2016

This episode is an absolute Must-Listen … not very long but absolutely packed with marketing strategies and tactics you can immediately implement in your PT business, whether cash-based OR insurance-based.

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Part 2 With Paul Potter: Starting From Scratch and Key Medicare Self-Pay Concepts

March 3, 2016

If you are interested in a cash therapy practice you probably have several questions about treating Medicare patients. If you do then you don’t want to miss the second part of my interview on Paul Potter’s Functional Freedom Podcast. In this episode we cover: How to bill if you have 2 licenses such as being a massage [...]

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