• Are you tired of the headaches associated with Insurance/Medicare billing and regulation?
  • Want to spend more time with each patient, less time on paperwork, and treat them the way You feel is best?
  • Are you concerned about the ongoing decline in reimbursements for your services?

A “yes” to any of these questions means you are in the right place. This site will be continually fed with information on how to create a cash-based practice and/or add private-pay services in order to remedy the above-mentioned challenges. For a FREE eBook on Cash-Based PT & Medicare, and other useful information not on this site, drop your email to the right and click “GO.”

Next, scroll down and enjoy.

Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including mine), focusing on a niche market can be a great way to get a new practice going strong or develop a new segment of business for your existing practice. This is one of those topics and podcasts episodes that really applies to any type of physical therapy practice, cash based or not.

In this episode, you’ll learn:

  • One characteristic that every practice must have for success in the cash-based model.
  • Examples of niche markets in which I and other cash practice owners have had success.
  • A consistent way to effectively approach and market to these groups of prospective patients.
  • How to get the most long-term, widespread, and semi-automated effect from the above-mentioned marketing tactics. Continue reading “CBP 004: Niche Market Ideas for Cash Practice Success” »


CBP 003: It’s Not Just About the Bank Account – a Key Shift Target Market

April 3, 2014

This episode pulls from one of my first blog posts at this website, and it delves into one component of the “mindset” topic. I discuss the mindset of the target market for just about any cash-based practice, no matter what niche or area of treatment specialty. More specifically in this episode you will learn: Why [...]

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How Seth Godin’s Book “Tribes” Applies to Cash-Based PT

March 20, 2014
Tribes by Seth Godin

A couple weeks ago I met an incredible entrepreneur, Tai Lopez, at a networking gathering from whom I quickly learned quite a number of things; but the lesson that stuck with me the most was one I’ve been hearing for years… The most successful people in the world tend to have the biggest passions for [...]

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CBP 002: New Cash-Practice Owner, Ron Miller, on Reaching Profitability in 3 Months and Selling $1500 Treatment Packages

March 6, 2014

Ron Miller of Pursuit Physical Therapy, a cash-based PT practice in Orlando FL, joined me for a great interview about his new practice. Ron was one of the first to reach out and really start interacting with me online after I started this website. Then about a year ago he gave me the exciting news [...]

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CBP 001: Announcing … The Cash-Based Practice Podcast!

March 5, 2014

Yep! I started a podcast on the cash-based business model! I’ve wanted to do this for a very long time, but it has been tough to add it to an already full schedule at the clinic. I’ve already recorded a few of them, and I’m having a blast with it. My first interview with a [...]

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Is Being a Non-Participating Medicare Provider Worth It?

February 20, 2014
The rules, pros and cons of being a Non-Participating Medicare Provider and how to decide what’s best for your practice

I’ve been getting a few similar questions about the pros and cons of being a Non-Participating Provider with Medicare, and would like to address them here. You can see this post for details on what that means if you are not familiar, but just to quickly review… There are three possibilities for a Physical Therapist’s [...]

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Cash-Pay PT for Patients Needing A Ton of Treatment

February 6, 2014
In a cash-pay practice, what do you do if you can tell a patient is going to need a really high number of treatment sessions?

Greetings from CSM 2014 in Las Vegas! It has been a blast so far! One of the commenters on my last post brought up some very good questions, and I felt that one deserved its own blog post: A question that often comes up when I talk about a cash based system is “what do [...]

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Stop Trying to Convince People to Come to Your Cash-Based Practice

January 24, 2014
Marketing to the right customers

First, a bit of personal news … I got engaged! And now for the post … Spoiler alert: this is gonna be one that many may disagree with, and very rightfully so.

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A Sure Way to Fail in the Cash-Based Business Model

January 10, 2014
Sure Way to Fail in a Cash Based Business Model

It’s 2014! Holy Crap! In some ways I feel like it’s only been a few years since we said goodbye to the 90’s. A lot has changed in the past 14 years, and though there are certainly some “early adopters” out there in the cash-based practice model, it’s a relatively new and increasingly popular interest [...]

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Lessons Learned in 2013

December 26, 2013
Thumbnail image for Lessons Learned in 2013

I’m finishing the year in warm sunny Adelaide, Australia … visiting my family down here. What a year this has been! Certainly my biggest year financially since I raised my rates from $120 to $150/session, and my schedule didn’t slow down. This was also a year of physical transition for me. No, not physical changes [...]

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How Would You Market a Cash-Based PEDIATRIC practice?

December 12, 2013
Pediatric Physical Therapy as a cash-based business

My best blog post ideas often come from the questions I receive via email, and a very common question is whether or not the cash-based business model is applicable and viable in PT subspecialties other than outpatient orthopedics. I recently received just such a question about pediatrics… Is it possible to have a cash-based pediatric [...]

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I’m Thankful For …

November 28, 2013

I’m in charge of making the dressing and sweet potatoes today, but before I dive into that, I want to list a few things that I’m thankful for on this Thanksgiving Day… as they relate to my practice and the cash-based business model I’m thankful for my patients, who are adamant about feeling, moving, and [...]

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