• Are you tired of the headaches associated with Insurance/Medicare billing and regulation?
  • Want to spend more time with each patient, less time on paperwork, and treat them the way You feel is best?
  • Are you concerned about the ongoing decline in reimbursements for your services?

A “yes” to any of these questions means you are in the right place. This site will be continually fed with information on how to create a cash-based practice and/or add private-pay services in order to remedy the above-mentioned challenges. For a FREE eBook on Cash-Based PT & Medicare, and other useful information not on this site, drop your email to the right and click “Send It Now.”

Next, scroll down and enjoy.

This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and Email Marketing to develop relationships and generate business for your private practice.

If you missed Part 1, get it here.

We’ve all heard that we should be using social media and email to market to past, current, and prospective patients. This is how you actually do so.

Continue reading “CBP 024: Social Media and Email Marketing Techniques that Actually Produce Business for Your Private Practice – Interview with Scott Waddell – Part 2” »

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CBP 023: How to Turn Your Website into a Patient-Generating Machine – Interview with Scott Waddell – Part 1

January 15, 2015
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If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com, who has developed web programs for huge brands like Microsoft, Sprint, HSBC, and has over 12 years experience in helping businesses thrive online. He has helped hundreds of private practices [...]

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CBP 022: A Little-Known Goal Setting Approach That Made Me Happier, Healthier, and Highly Productive in 2014

December 30, 2014

Let me start by wishing you all a Happy New Year. I sincerely hope that 2014 is ending on a high note, and that you have great things coming your way in 2015. In this episode, I give the juicy details of my life and business in 2014, the things I’m excited about in 2015, [...]

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Are You Afraid of “Selling”?

December 23, 2014
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Happy Holidays!!! As I said in a recent podcast episode, though I haven’t produced a lot of written blog posts this year, I have still been doing a ton of writing. Aside from a two upcoming books, I’ve been putting a great deal of time into a 5-article series titled The 5 Characteristics Common to [...]

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CBP 021: How to Generate Cash-Pay Revenue with Lucrative Injury-Prevention Programs – Interview with Phil Plisky PT

December 11, 2014
Phil Plisky – cash-pay injury prevention programs

Today’s episode is an interview with Phil Plisky, PT, DSc, OCS, ATC, CSCS. Phil works at an insurance-based clinic that generates a large percentage of total revenue from cash-pay injury-prevention programs. I’m really pumped to start presenting more ideas of how any practice (cash-based OR insurance-based) can generate more private-pay revenue with non-treatment services. As I’ve [...]

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CBP 020: The First Characteristic Common to All Successful Cash-Based Practices

November 27, 2014
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In the spirit of Thanksgiving, I’d like to start by mentioning something I’m very thankful for … YOU! My audience and supportive colleagues! At the time of this writing, the podcast has now been downloaded well over 20,000 times, and has seventeen 5-star reviews!

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CBP 019: The Undervaluation of Physical Therapy and What We Can Do About It

November 13, 2014
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This is a return to a very popular post I did in 2013 about what I consider a huge problem for the PT field: the undervaluation of our services… not just by patients, referral sources, and (of course) 3rd party payors, but by physical therapists themselves! This is an important topic and conversation we need [...]

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CBP 018: Harnessing Frustration, Taking the Leap, and Creating a Niche Cash-Based Practice – Interview with Eric Oliver PT

October 30, 2014
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I’m so pumped to present this episode and interview with Eric Oliver, PT of Go Beyond Exercise, a fully cash-based practice in Cincinnati with 2 physical therapists and a sports nutritionist. Eric was one of the first visitors to this website and my eBook/Cash-Based System 3 ½ years ago (which I didn’t know prior to [...]

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CBP 017: Determining if your Cash Practice is a HIPAA Covered Entity and How HIPAA may Open the Door to Cash Paying Medicare Beneficiaries

October 16, 2014
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This episode is an interview of Nancy Beckley of Nancy Beckley and Associates, a rehab compliance consulting firm. We get into the nitty-gritty of HIPAA (and also Medicare) as it relates to a cash-based practice. She fields my questions for over an hour and absolutely fills us with the info we need to protect ourselves [...]

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CBP 016: Your Questions Answered: Cancelation Policy, Treatment Frequency, Cash Pay Pediatrics, and the Future of Cash vs Insurance Based Practice

October 2, 2014
Cash-Based Practice questions answered

I received a lot of great feedback from my first Q&A session and a number of people asking me to do more, so I didn’t want to wait to long before I honored their request. I also have an exciting announcement about a new way you can ask me questions to answer in future Q&A [...]

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Rarely spoken advice for success in the cash practice model

September 25, 2014
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Not long after I interviewed Aaron Lebauer for my podcast, he interviewed me for his website, and I have to say that I think this is one of the best interviews I’ve been involved with. Why? Because Aaron was very skillful in his questioning and had me talking about things I rarely talk/write about, and in much [...]

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CBP 015: From a Part-Time Cash Practice, to Full Time and Booking Months in Advance – Interview with Liz Gillem-Duncanson PT

September 18, 2014
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Liz Gillem-Duncanson PT started her cash-based practice on a part time basis in 2006, doing house calls, and now see’s patients full time and is booking up to four months in advance! In this podcast episode, we discuss her path to this point and how she’s had this level of success.

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