One of my Mastermind members recently attended a local racket-sports tournament with a booth alongside several competing healthcare businesses. The other providers waited behind their tables, hoping people would stop by. Meanwhile, she had a steady crowd at her booth...
We’ve all experienced it… You’re at a party, attending a networking event, or watching your kid’s game, when someone discovers what you do for a living. Before long they ask, “Can I ask you something about my shoulder?” Most providers either...
The first half of 2026 has been packed with coaching calls, podcast episodes, and trainings covering some of the biggest challenges Cash-Based practice owners face. Whether you’re trying to convert more prospective patients, build stronger referral...
After more than 15 years of coaching practice owners, I’ve seen the same misconception over and over… When schedules aren’t full, most owners assume they need more leads. They start trying different marketing or chasing more referral sources. But when we...
If you want your patients to get the best possible outcomes, your clinicians to thrive, and your practice to get maximum value from every new hire, your onboarding process matters far more than most owners realize. In the Cash-Based model, clinical skill alone...
If your Cash-Based practice isn’t growing as quickly as you’d like, it’s natural to assume you may have a marketing, or sales, or retention problem. Maybe you need more referrals, better Facebook ads, or a stronger sales process. Sometimes...
One of the most common things I hear from practice owners is some version of this: “I tried Facebook ads before, and they didn’t work.” Sometimes they hired an agency. Sometimes they boosted a few posts. Sometimes they spent a few hundred or even...
Here’s a harsh truth that is vital for you to understand if you don’t already: You are already losing patients to AI. Patients are already using ChatGPT, Gemini, Claude, and other tools to get diagnoses, treatment suggestions, exercise programs, and answers to health...
Most practice owners assume that if they want to grow, they need more leads. More referrals. More website traffic. More ads. More people calling the clinic. Sometimes that’s true. But after coaching more than 1,000 Cash-Based practice owners over the years,...
One of the most common patterns I see among clinicians turned practice owners is that they struggle to pull the trigger, uncertain key things necessary to build a successful business… For many that “thing” is hiring … whether their first employee, or even their...
If you are hiring in your practice right now, or know you eventually will be, this is an incredibly important conversation. Because the hiring landscape has changed dramatically over the last few years. Gone are the days where most private practice owners could simply...
Most practice owners dramatically underperform at local events. They show up with a table, maybe do a few injury screens, collect some emails, hand out some flyers… and then wonder why almost nobody actually becomes a patient afterward. But the problem usually is not...
