CBP 003-Its not just about the bank account

This episode pulls from one of my first cash-practice blog posts at this website, and it delves into one component of the “mindset” topic. I discuss the mindset of the target market for just about any cash-based practice, no matter what niche or area of treatment specialty.

More specifically we discuss these cash-practice topics:

  • Why you should not expect as many referrals from medical doctors when you start or move into a cash-based practice.
  • Where you will make up for that loss of physician referrals.
  • A very common misconception about patients who are willing to go to a cash-pay practice.
  • A concise definition of your new target market in a private pay practice, and what type of mindset they have about health and wellness.
  • Why many practitioners think that there are not enough people in their area willing to pay out-of-pocket to support a cash practice, and why they are wrong.

Resources and Links mentioned in this episode:

Interested in the cash-based private practice model?

Click Here to learn how to start your own Cash-Based Practice

[Click to Tweet] A shift in your target market when starting a #cashPT practice … hint: it’s not about the bank account.

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