3 Cash-Based Lessons I Learned in 2012

January 3, 2013
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With 2012 now officially in the books, I hope you all have taken time to review your successes, mistakes, and the lessons you learned in the past year. As I looked back on 2012, there were a few learning experiences that I felt I should pass on here so my colleagues can benefit from them [...]

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I’m Raising My Rates

December 13, 2012
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In January 2013 my rates for a one-hour PT session will increase from $120 to $150. I started my Cash-based PT practice almost 3 years ago and my costs (though always quite low compared to most clinics) have been rising each year. I stayed very busy throughout 2012 and at times felt downright overwhelmed. With [...]

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Marketing a Cash Practice to Physicians – Lessons from the PPS 2012 Conference – Part 3

November 29, 2012
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There was a slight delay of my email marketing interview with Nitin Chhoda PT, DPT, so I’m going to finish the 3-part series on my learning highlights at the 2012 PPS annual conference and publish that interview in the next couple weeks. One of the sessions I attended was titled Wellness Deliverables in PT Practice [...]

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Lessons Learned at the PPS 2012 Annual Conference – Part 2

November 15, 2012
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For part 2 on my highlights of the 2012 PPS annual conference, I’ll cover how I found a potential answer to one of the most common objections I hear about Cash-Based Physical Therapy: “My practice is in a rural/poor area … people here wouldn’t be able or willing to pay much out of pocket for [...]

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Lessons Learned at the PPS 2012 Annual Conference – Part 1

November 1, 2012
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I could probably write a small book about all the things I learned at the Private Practice Section 2012 annual conference, so I’ll at least have to do a two part series on my highlights. Mike Danford PT, OCS, MTC presented on “performance-based pay” for Physical Therapy businesses. I obviously can’t cover all the details [...]

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Guest Post: Is Having A Blog For Your Physical Therapy Practice Worth It?

October 25, 2012
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First I would like to thank Dr. Jarod Carter for the opportunity to guest post here. I think there is a great community of PTs here on this site that are passionate about the physical therapy profession and are looking for ways to grow their businesses in the midst of all these healthcare changes.  As [...]

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My 50th Post! Make Sure You’ve Seen These Five

October 11, 2012
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This is my 50th post since starting this website in February of 2011. How time flies! The traffic for this site is growing quickly and I imagine that many new visitors have not seen much of my earlier content. For that reason, I’m using my 50th post to highlight 5 of my previous articles. I’m [...]

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A Cool (Free) Trick for your Business Cards and Marketing Materials

September 27, 2012
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I was recently treating a graphic designer, and she suggested a very interesting and relatively new technology for my marketing materials. It’s not something I’ve seen widely used among Physical Therapy clinics, so I of course had to share it here with you. Have you seen those square bar codes that utilize a lot of [...]

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Should I Display My Cash Rates Publicly (on my website)?

September 13, 2012
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This was a question I was quite glad to receive in my inbox, because the reasoning behind my answer contains a broader lesson I’d like to pass on. The short answer is “Yes, I would … in fact, I do.” Before getting into why I do so, I should make one logistical note: Since all [...]

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Medicare and Cash Based Physical Therapy – a Full Overview

August 30, 2012
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Over the past year, I have continued to gather information on Medicare and cash-based PT, and have been compiling a full overview of the subject. I didn’t want to simply revise my former post addressing this question, because it would no longer match with some of the reader comments. I also felt that the posts [...]

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My Speech to PT Students turns into Cash-Based PT Q&A

August 16, 2012
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I was invited to speak to the 5th semester students at my alma mater, University of  St Augustine. In preparation, I put myself back at that point in my time at PT School and decided it would’ve been beneficial to hear about how to excel in the coming job interviews and negotiations. I mentioned that [...]

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How will “Obamacare” affect out-of-network Physical Therapy businesses?

August 2, 2012
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I was recently asked a question that I get almost monthly, especially since late June when the Supreme Court upheld the constitutionality of the Affordable Care Act. So I figured it was time to answer it for all my readers … What are your thoughts on the cash-based business model with “Obamacare” / universal health [...]

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