For most people who make their way to this website, Mike Reinold needs no introduction. Over a number of years he has built up the biggest and most popular website on physical therapy and rehab, and two years ago he left his career as a PT in professional baseball to start his own cash-based PT practice …
In this episode, you’ll learn about:
- How Mike became the head physical therapist for the Boston Red Sox
- Why he decided to leave professional baseball and start his private practice 2 years ago
- Why he decided to go cash-pay vs being in-network with insurance
- Why he chose to have a business partner in his practice
- The fears he had when getting started and continues to have.
- How they describe their practice and services to prospective patients who aren’t sure they want to go out-of- network for physical therapy.
- The marketing approaches they’ve seen work well for their practice (aside from the business generated via mikereinold.com)
- How his podcast has/hasn’t affected his practice
- How he offers fitness services to monetize his large PT gym space
- His Facebook Advertising for his gym services
- How they partnered with a youth baseball organization to lower facility costs and generate business.
- His primary advice for anyone looking to start a cash-based PT practice
Resources and Links mentioned in this episode:
- Mike’s Podcast: The Ask Mike Reinold Show
- Mike’s private practice: Champion PT and Performance
- How Mike listens to Podcasts: Pocket Casts App
Let us know if you enjoyed the show:
[Click to Tweet] Thank you @MikeReinold for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter